Brands need to stand out with gifts that offer genuine value and longevity. Shifting from mass-produced, low-cost items to high-quality promotional gifts not only enhances brand image but also promotes meaningful engagement. According to a 2024 report by Everything Branded, UK consumers are increasingly favouring premium, practical gifts that last and provide daily utility​.

When it comes to promotional gifts, durability, and functionality are key factors. High-quality items such as reusable drinkware, premium notebooks, and multifunctional tech accessories offer a greater return on investment by keeping a brand visible in recipients’ daily lives. Research by the British Promotional Merchandise Association (BPMA) shows that 79% of consumers would keep a branded item for over a year if it is high quality and useful​.

Examples of Premium Promotional Items

Stylish Drinkware: Branded water bottles, tumblers, and travel mugs are popular as they align with sustainability trends and encourage daily use.

High-Quality Stationery and Tech Accessories: Customisable, durable notebooks or multi-functional tech accessories like wireless chargers serve both practical and branding needs, reinforcing a company’s image as premium and functional.

Exclusive, Limited-Edition Items: Creating a limited series of items such as branded leather wallets or premium textiles can invoke a sense of exclusivity, motivating clients and employees to value and use the items frequently​

Gifting quality items reflects a company’s investment in its relationships. Premium gifts foster loyalty and ensure that brands remain top-of-mind for clients and employees alike.

Looking for promotional gifts with a higher longevity? Get in touch with us today to find out what you can do to get your hands on promotional gifts of a high quality and competitive price. Contact us at 01928 238503 or email us at sales@officebridgesolutions.com.

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