Why businesses need print in 2022
The biggest challenge in every business is establishing clear communication between you and your prospects. It’s very easy for your target market to become bored or disinterested with persistent online contact or emails. Have you considered the proven approach to promoting your brand and reaching your prospects – print media?
According to a 2021 survey amongst adults in the UK that gauged their perception of advertising, it was found that 42 percent of respondents thought print advertising was somewhat or very trustworthy.
Still not sure if investing in print media is right for you? According to a study by Forbes, participants were asked to cite the brand (company name) of an advertisement they had just seen, recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).
We’re sharing our top four reasons why print media publications will empower your business and make a lasting impact on your prospects.
Print has a long-term impact
Freestanding displays, brochures and posters are printed materials that you can physically hold, view and interact with. Print materials often stay in homes and offices for months, even years at a time once delivered. Whilst many non-physical marketing materials such as email are convenient, digital media is easy to delete and print media is likely to have a more lasting impact.
Print gives prominence to your brand
Prospective customers are smart and know a reputable brand when they see one. Printed marketing materials are a smart and cost-effective way to distinguish your brand as one of the best in your field. Additionally, it empowers your business by bringing your brand identity to the forefront of your market such as your look, feel and voice.
Print helps you reach your target market and more
Displays of your brand name, colours or products will entice a variety of customers, whether it be a niche market, the general public or your target audience. By leveraging the data of demographics, you’re able to strategically place your brand in the right hands at the right time through booklets, flyers or mailers.
Print is often more engaging
Studies have shown that websites are often skimmed in as little as 15 seconds per visit. When customer’s have a printed material in hand such as a leaflet, they’re more engaged for a longer period of time – particularly where there’s choice on said materials.
Want to take your brand to the next level? Browse our wide range of printing solutions to get started.